WiTricity is one of the biggest names in the world of wireless EV charging, its technology enables a user to charge their vehicle by simply stopping over a charging pad instead of having to plug the vehicle in. WiTricity will begin production of charging equipment in 2023 and plans to enter Japanese market as early as 2024. This move into the Japanese market will be enabled by teaming up with Tokyo-based fuel seller Sinanen Holdings. The main target of this collaboration will be commercial facilities and logistics companies via Sinanen’s retail channels.
One of the major obstacles to adoption of wireless charging in EVs is the installation of receivers into vehicles. Currently only a handful of electric vehicles have wireless charging as a factory-fitted feature, and retrofitting is costly. WiTricity is primarily targeting customers that operate fleets of vehicles and will experience a faster return on investment than general consumers. SAR Insight covers wireless charging of electric vehicles alongside many other applications in its Wireless Power and Charging Technologies service.
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