Dolby Atmos

Bose embraces LE audio and proprietary spatial audio

By Peter Cooney / September 28, 2023
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This piece of news touches on two significant points. The new Bose headphones and earbuds are coming LE Audio ready, also packed with an exciting proprietary 3D audio solution. SAR is seeing a steady uptake of the new LE Audio standard amongst vendors, however, there is some hesitancy for low-end TWS vendors to fully commit […]

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Sunplus and WiSA Technologies Partner to Enable Cost-Effective Atmos Soundbar Applications up to 7.1.4 Configurations

By Peter Cooney / June 22, 2023
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​​​This partnership between WiSA and Sunplus is significant as it speeds up development of Dolby Atmos soundbars by providing what the two stakeholders call the SPA300 SoC Software Development Kit. The development kit leverages WiSA’s expertise in immersive sound technology. There are several brands that supply WiSA certified equipment. The partnership between WiSA and Sunplus should […]

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Panasonic Avionics to partner with HEAR360 to bring Spatial Audio to the air

By Peter Cooney / May 10, 2023
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There is a lot of buzz in audio markets about ‘spatial audio’ at the moment and many companies are opting to benefit from the boost in interest by offering some iteration of the concept. If you’re not familiar, the biggest player within this market is Dolby Atmos, others include  Sony 360 Reality Audio which is based […]

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New Netflix spatial audio powered by Sennheiser

By Peter Cooney / February 14, 2023
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​What seems to be the follow on from an announcement in July ’22, it has been publicised for the second time that Netflix will be adding AMBEO spatial audio—powered by Sennheiser—to some of its titles on the streaming platform. After recent price hikes, it’s good to see Netflix adding additional value to the service. Albeit interesting […]

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Netflix licenses Sennheiser’s AMBEO spatial audio technology

By SeongCheol_Jang / July 15, 2022
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Netflix recently announced the availability of spatial audio to all devices, but this feature does not require a surround speaker system as it is through a two channel audio configuration.  Since it is two channel audio based, the availability of spatial audio will be rather wider unlike Dolby ATMOS also available in some of the […]

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Samsung’s 2022 NEO QLED TVs eliminate the need for a Dolby Atmos soundbar

By SeongCheol_Jang / March 16, 2022
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Samsung smart TV is finally adding Dolby ATMOS for its new 2022 line up. Samsung has been one of the few smart TV brands that did not promote Dolby ATMOS as it has home grown 3D audio technology called OTS (Object Tracking Sound).  It looks like Samsung has changed their marketing strategy to add Dolby […]

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