Drive your business forward faster

through tailored research, analysis & insights

We turn expertise into action for your business

We help you understand complex market dynamics through access to data & insight.

SAR Insight & Consulting offers our clients detailed market data and in-depth analysis on a range of technology driven markets. SAR is a key influencing partner to our clients, helping them to make informed decisions on new product offerings and guidance for growth in existing and emerging markets.

How does SAR’s expertise give you the edge?

Areas of Expertise

SAR Insight has been tracking audio markets for more than 10 years.

We track and analyses both established and emerging markets for devices that utilize audio and the technology that enables them. It provides historical data and forecasts for market size, value and selling price, as well as competitive analysis for each device type.

Our extensive coverage includes 14 headphone types with more added each year.

Our Home AV Equipment coverage includes a wide range of AV product types from speakers to soundbars and smart TV's.

As well as providing comprehensive coverage of technology usage and other trends, we provide market forecasts, brand shares and product specifications for 10+ device categories.

As vehicles continue to advance, becoming more autonomous and battery powered, audio and UI technologies become increasingly important. With new systems being introduced for safety and comfort, and improvements made to the user interface and experience, new technologies are needed.

We provide comprehensive coverage of technology usage, component usage and system trends.

SAR covers multiple device end markets in its technology market studies across audio, voice, sensors, power and connectivity. As well as its comprehensive coverage of headphone and home AV device markets, SAR also tracks markets spanning smartphones, computing, smart home, automotive and industrial.

A wide range of software types are regularly used in today's consumer electronics. Covering new technologies and deep dives into specific areas such as audio codecs, ANC and 3D audio.

We analyze software usage across many end markets, focusing on understanding the software ecosystem and emergence of new technologies.

Audio components are the heart of any audio device, enabling it to receive, process and amplify audio signals.
Our coverage of the audio signal chain includes microphones, processors, amplifiers and connectivity ICs.

We focus on understanding the market today and future trends that will impact it.



  • Mergers & Acquisitions
  • Identifying potential clients/partners
  • Introductions to partners


  • Thought leadership
  • Start-up advice
  • Strategy development
  • Consumer surveys


  • Press Citations
  • Whitepapers
  • Presentations and Panel appearances


  • Market sizing & forecast
  • New market investigations
  • Competitive analysis
  • Ecosystem analysis

Competitive Edge

SAR's Competitive EDGE briefings provide timely guidance, insight, and opinion on the topics our analysts are following on a regular basis. Looking at the latest trends and technologies, Competitive EDGE briefings address all areas of our coverage.

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