Peter Cooney

Peter Cooney is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for almost 20 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.

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What is AVAS and Why is it Important?

An Acoustic Vehicle Alerting System (AVAS) is an advanced sound technology equipped in electric and hybrid vehicles to offset their low noise levels at reduced speeds. It produces synthesized sounds, akin to those of traditional combustion engines or other recognizable noises, to enhance pedestrian safety by making the vehicle’s presence known. AVAS employs external loudspeakers […]

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New boat Nirvana Eutopia headphones enabled by Ceva

It seems that the strategic partnership announced by IP vendor Ceva and Headphone brand boAt back at CES 2024 is coming to fruition with boAt’s latest Nirvana Eutopia headphones entering the markets. These headphones boast a lot of interesting technology including: 3D Spatial audio with headtracking ENx™ for improved conversions BEASTTM mode enabling low latency audio streaming Up […]

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Qualcomm Introduces Two Next Generation Sound Platforms – S3 gen 3 and S5 gen 3.

Qualcomm has announced upgrades to some of its sound platform chips, with the S3 gen 3 and S5 gen 3. Here we look at the major changes made. The S3 is aimed at mid-tier audio devices. Looking at the specs for gen 2 and gen 3 the major upgrades on the previous generation include: 2 x compute power An additional Kalimba DSP (2 instead of 1) Improved DAC […]

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Ambiq Apollo510 Delivers 30x Power Efficiency Improvement to Unleash Endpoint AI

Ambiq Micro was founded in 2010 focused initially on Real Time Clocks (RTC), it launched its first microcontroller in 2015. This microcontroller, known as Apollo and based on Subthreshold Power Optimized Technology  (SPOT) was able to achieve significantly lower power consumption and became widely used in power constrained devices such as smart watches. It has made gradual […]

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Headphones State of the Industry 2024, Updated Forecasts

SAR Insight & Consulting have recently published updated forecasts for all headphone markets, the latest data is now available on the platform. We’ve been tracking the headphone market since the company was founded over 10 years ago and it has been very interesting to see how this market has transformed in that time. The latest […]

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Renault Scenic E-tech, Audio and Infotainment Collaboration

The Renault Scenic has been a long-time bastion of the European family car market. DATAportl estimates that almost 400,000 Renault Scenics have shipped since 2016. So, the introduction of a new electric version of the car could have significant impact on EV volumes. Harman announced on March 5th, 2023 that its Harman Kardon brand audio […]

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Google TV Exec Says Televisions Could Become the Central Hub of the Home

The integration of microphones into smart TVs has been an increasing trend for a few years now and one highlighted by our Soundbar market report back in 2021. The integration of microphones was/is the missing link that propels the smart TV into the role of the smart home hub. SAR shows that approximately 200m Smart TVs […]

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A Return to Semiconductor Market Growth Ahead

According to the Semiconductor Industry Association (SIA), quoting data compiled by the World Semiconductor Trade Statistics (WSTS) organization, global semiconductor industry sales reached $526.8 billion in 2023. While the first three quarters of 2023 were significantly down compared to the previous year, the market saw fourth quarter results that were the second highest ever recorded (after 4Q […]

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