Peter Cooney

Peter Cooney is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for almost 20 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.

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Hybrid Audio Driver Designs, Knowles Secures Balanced Armature Design Win in JLab Epic Sport ANC 3

Hybrid audio driver designs are increasingly being used to enhance the audio performance of true wireless earbuds, improving the treble response and helping brands to achieve the rigorous standards for Japan Audio Society Hi-Res Audio certification. In most cases the improved audio performance is achieved by adding one (or more) balanced armature (BA) drivers, alongside […]

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Latest Survey Shows General Strong Improvement in Market Confidence

SAR Insights carries out a Market Confidence Survey once or twice per year to gauge the sentiment of the electronics industry. The results of the survey are used to validate and enhance SAR’s research and analysis of device / equipment market trends, which it builds up from sources that include company financial reports, primary research […]

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DATAportl reveals updated mobility market forecasts, rapid EV growth continues.

“Lies, damned lies, and statistics” ….. There has been a lot of reporting recently of a slow down in the market for EVs, but I think this is being mis-reported by many. You can use data to make whatever argument you like of course, that is the beauty of it. Despite a global cost of […]

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Infineon and MediaTek enables cost-efficient infotainment solutions for smart mobility

The Future Cockpit is not all about pillar-to-pillar screens and fancy HMI solutions. It is also important to consider reducing costs and upgrading lower-cost vehicles, the highest volume market segment. This announcement of a partnership between MediaTek and Infineon Technologies demonstrates the need for more cost effective solutions and the need for a more collaborative […]

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More Automotive Brands Roll Out Conversational AI for the Car

Citroen announced that it will launching ChatGPT Navigation Assistance, using SoundHound’s voice and audio recognition system that integrates OpenAI’s ChatGPT. It is making the feature available on the upgradable Connect PLUS Pack on “the C4, C4 X, C5 X, Berlingo and SpaceTourer for passenger cars, and Berlingo Van and Jumpy for commercial vehicles” in several […]

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What is AVAS and Why is it Important?

An Acoustic Vehicle Alerting System (AVAS) is an advanced sound technology equipped in electric and hybrid vehicles to offset their low noise levels at reduced speeds. It produces synthesized sounds, akin to those of traditional combustion engines or other recognizable noises, to enhance pedestrian safety by making the vehicle’s presence known. AVAS employs external loudspeakers […]

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New boat Nirvana Eutopia headphones enabled by Ceva

It seems that the strategic partnership announced by IP vendor Ceva and Headphone brand boAt back at CES 2024 is coming to fruition with boAt’s latest Nirvana Eutopia headphones entering the markets. These headphones boast a lot of interesting technology including: 3D Spatial audio with headtracking ENx™ for improved conversions BEASTTM mode enabling low latency audio streaming Up […]

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Qualcomm Introduces Two Next Generation Sound Platforms – S3 gen 3 and S5 gen 3.

Qualcomm has announced upgrades to some of its sound platform chips, with the S3 gen 3 and S5 gen 3. Here we look at the major changes made. The S3 is aimed at mid-tier audio devices. Looking at the specs for gen 2 and gen 3 the major upgrades on the previous generation include: 2 x compute power An additional Kalimba DSP (2 instead of 1) Improved DAC […]

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