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SAR Insights carries out a Market Confidence Survey once or twice per year to gauge the sentiment of the electronics industry. The results of the survey are used to validate and enhance SAR’s research and analysis of device / equipment market trends, which it builds up from sources that include company financial reports, primary research […]
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“Lies, damned lies, and statistics” ….. There has been a lot of reporting recently of a slow down in the market for EVs, but I think this is being mis-reported by many. You can use data to make whatever argument you like of course, that is the beauty of it. Despite a global cost of […]
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The Future Cockpit is not all about pillar-to-pillar screens and fancy HMI solutions. It is also important to consider reducing costs and upgrading lower-cost vehicles, the highest volume market segment. This announcement of a partnership between MediaTek and Infineon Technologies demonstrates the need for more cost effective solutions and the need for a more collaborative […]
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The Renault Scenic has been a long-time bastion of the European family car market. DATAportl estimates that almost 400,000 Renault Scenics have shipped since 2016. So, the introduction of a new electric version of the car could have significant impact on EV volumes. Harman announced on March 5th, 2023 that its Harman Kardon brand audio […]
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According to the Semiconductor Industry Association (SIA), quoting data compiled by the World Semiconductor Trade Statistics (WSTS) organization, global semiconductor industry sales reached $526.8 billion in 2023. While the first three quarters of 2023 were significantly down compared to the previous year, the market saw fourth quarter results that were the second highest ever recorded (after 4Q […]
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Polestar have teamed up with audio brand Bowers & Wilkins and audio technology vendor Dirac to create a bespoke audio experience in the new Polestar 3. The Polestar 3 is a premium BEV, the audio system is described here – “With 1610 watts of power, 25 speakers, 3D Surround Sound and Dolby Atmos, the Bowers & Wilkins for Polestar audio system […]
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There are several interesting threads to this story (pun intended), for example: Samsung has partnered with a 3rd party to help roll out smart plugs, rather than developing these devices in house. It further signals Samsung’s commitment to driving adoption of Matter as the all-encompassing smart home connectivity technology. At a higher level this is a […]
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November 27, 2023, Harman announced the acquisition of Roon, a music software company most well-known for its Roon app. Roon Labs was founded in 2015, but its journey in music technology began much earlier, in 2004. The founders were involved in developing music software for companies like Sooloos, Meridian Audio, and HP before establishing Roon […]
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In order to increase sales and give customers “personalized, easy-to-navigate experiences”, SoundHound has partnered with Samsung to offer voice AI drive-thru boards. As a result of removing the human element of food ordering, the press release boasts “orders processed in just under 60 seconds, and 90 percent order completion rates that exceed previous staff-based benchmarks”.It […]
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SAR Insight again assisted Qualcomm in the creation of its annual consumer survey – The State of Sound report. This year the audience was extended, to include South Korea and to cover the use of devices in the workplace, for gaming and hearing enhancement. There are lots of interesting results to explore for anyone working […]
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