SAR Insight again assisted Qualcomm in the creation of its annual consumer survey – The State of Sound report. This year the audience was extended, to include South Korea and to cover the use of devices in the workplace, for gaming and hearing enhancement.
There are lots of interesting results to explore for anyone working in the audio technology space, and it is free to download using this link.
Get in touch with us if you’d like to discuss any of the trends highlighted in the report, for SAR’s take on the results.
“The report examines the factors that influence audio device purchases, as well as interest in present and future usage scenarios, and is intended to help understand the qualities that consumers seek across a range of audio equipment.”
Here are some of the key findings:
- Respondents want to use the same device for everything – listening to music, gaming, and calls – with 68% indicating they would want to use the same earbuds or headphones for all activities.
- This year, comfort is the #1 purchase driver for true wireless earbuds, driven by the fact that consumers are now wearing their devices for longer periods of time than ever before.
- Premium audio experiences are front of mind for listeners, with 73% stating “I make sure that sound quality on my devices gets better and better with every purchase”, up from 67% in 2022. Demand for music quality is also at an all-time high, with 69% of consumers listing lossless audio quality as a likely purchase driver.
- More than two thirds of respondents said they work in a public space such as coffee shop, a common area in the home, or a shared workspace. To cater for a hybrid working world, workers need audio devices which help them ‘hear and be heard’ both in the office, and in other work environments.