Qualcomm

Creative Aurvana Ace Series: Precision in Every Note

By Peter Cooney / November 28, 2023
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The latest headphones from Creative – Aurvana Ace Series – are the first consumer TWS device to use MEMS speakers, supplied by xMEMS. This follows other devices announced with xMEMS speakers such as hearing aids and IEMs. We are still yet to see a fully MEMS speaker based high volume consumer device and this is […]

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Humane launches Ai Pin

By Peter Cooney / November 15, 2023
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After 4 years of development, the Humane Ai Pin will become available to purchase from November 16th. This wearable device is aimed at replacing a smartphone as the primary way for people to access knowledge and interact with others, with AI at the heart of what it does. The press release states “Ai Pin redefines how […]

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Qualcomm Releases the 2023 State of Sound Report

By Peter Cooney / October 5, 2023
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SAR Insight again assisted Qualcomm in the creation of its annual consumer survey – The State of Sound report. This year the audience was extended, to include South Korea and to cover the use of devices in the workplace, for gaming and hearing enhancement. There are lots of interesting results to explore for anyone working […]

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Meta’s New Quest 3 is Here

By Lachlan Cooney / October 3, 2023
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Meta’s new Quest 3 has landed and it’s currently available for pre-order. It’s set to release on the 10th of October for $499, $200 more than the Quest 2, but is it worth the substantial price increase? The most significant upgrade in the Quest 3 is its new Snapdragon XR2 Gen 2 CPU by Qualcomm. This […]

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Wires vs Lossless Codecs

By Joe Murray / August 1, 2023
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​Apple has just released the latest product from their subsidiary, Beats. The new Beats Studio Pro’s, which retail for $349.99, ironically still comes with wired connections. Despite Apple being the company that inspired many others to drop any connection holes from smartphones in the first place. This has been done to allow users to stream […]

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Stellantis Implements Multifaceted Semiconductor Strategy to Ensure Supply Security, Drive Innovation

By Peter Cooney / July 20, 2023
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​​In a bid to stave off further automotive supply chain issues, automotive group Stellantis has entered into agreements with leading semiconductor vendors such as Infineon, NXP, onsemi and Qualcomm to purchase more than €10 billion worth of products through 2030. Stellantis cites SiC MOSFETS, MCUs and SoCs as some vital products included in the deal. It’s linked to […]

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Sony and Honda’s “Afeela” car showcases automotive’s high-tech future

By Peter Cooney / July 20, 2023
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This release highlights several high-level trends in automotive. Traditional car makers are coming up against more competition from consumer electronics brands. The smart ones will seek partnerships to remain relevant and to help them catapult ahead of the competition. These partnerships will involve multiple different types of company car OEMs, consumer electronics brands and semiconductor […]

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Qualcomm S3 Gen 2 Sound Platform Portfolio

By Peter Cooney / July 4, 2023
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​​Qualcomm has announced an update to the Qualcomm S3 Gen 2 Sound platform portfolio, which is optimised for gaming. Latency is perhaps the biggest issue that is holding back widespread adoption of Bluetooth for gaming, many vendors continue to rely on proprietary RF to ensure latency is minimised. SAR Insight has talked about this many times. […]

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Qualcomm Open to Working With PlayStation on Handheld System

By Peter Cooney / June 22, 2023
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​​While this news story isn’t very enlightening it does lead to some more interesting thoughts on the handheld gaming market. The announcement of Sony’s Project Q, which is a handheld device “for playing games installed on your PS5 and streamed over WiFi”. Project Q is Sony’s answer to compete in the growing handheld gaming market, dominated […]

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AAC helps directional MEMS microphone startup get to market

By Peter Cooney / March 1, 2023
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​​​For many years the MEMS microphone market has been dominated by a few major vendors, Knowles and Infineon (plus many companies using Infineon die, including AAC). Few new companies have emerged with new technologies that could possibly upset the status quo. Vesper was one such company, but it only had minimal success before it was […]

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