Joe Murray

Qualcomm preparing for the rise of multi-use case earbuds

Qualcomm’s introduction of the S3 and S5 Gen 3 Sound Platforms marks a significant leap forward in the audio device sector, especially with regards to the development of multi-use case TWS headphones. The new additions to the snapdragon sound platform aim to meet rising consumer expectations for superior audio quality mixed with low latency for […]

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SAR at IFA

IFA 2023 unveiled many interesting new products and even some surprising trends. SAR was there to ensure we got all the inside knowledge. Our first takeaway from the Berlin-based electronics show was the drive to XR. At SAR we have been anticipating the rise in these products for a few years now, however, IFA was […]

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Apple Vision Pro

​As expected, Apple has just announced their first entry into the Extended Reality market. The Apple Vision Pro. Set to release in early 2024 and selling at a base price of $3,499, the new device will spark new life into the mixed reality market. Currently, the only large-scale device that uses mixed reality (a combination […]

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AI in Consumer Devices

​It has been announced that Wimbledon will team up with IBM to produce AI-generated commentary. Within the last year, AI has been at the forefront of the news with new stories out every week on the latest developments in machine learning and artificial intelligence which has been driven by the introduction of Transformer neural networks […]

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