Consultancy &
Custom Research

Delivering bespoke research, analysis & insight in the electronics technology markets that matter most to you

Alongside our existing services we regularly carry out custom projects tailored to the individual needs of our clients to address specific requirements.

Examples of custom research projects we have recently completed are available to view or download.

We can assist with:

Market Benchmarking
  • Product/technology review
  • Whitepapers & reports
Opportunity Validation
  • New market opportunity investigations
  • Market TAM and SAM evaluation
  • 3rd party competitive analysis
  • Eco-system analysis for new products

If you would like help to build successful business strategies, make informed decisions & grow your business through our tailored research, please get in touch.

Our team are experts in their area and have a proven track record of helping to turn deep market expertise into actionable intelligence for our clients. In order to support your goals, we will work closely with you to identify needs and can scale our service, acting as a short-term extension of your team, to delivering vast market assessments over several months.

SAR has carried many varied customized research projects. A couple of examples include:

Consumer User Surveys

For this particular project, we conducted a consumer user survey. This was an analysis of the use of speaker mode in smartphones and consumer trends.

The vendor commissioned the study in order to run in conjunction with the release of their new smart power amplifier. Alongside the unique set of results, SAR provided a detailed analysis of the survey. The data gathered was also used in citations and infographics.

Custom Research

We were engaged by a multinational semiconductor and telecommunications equipment company to prepare a custom study to evaluate the size of the market for proprietary audio codec compression algorithms and other major competitor technologies.

This was a large, custom project that involved months of work investigating competitors, building market models and producing a market study that was distributed to a wide audience.


For the production of this whitepaper, we worked with a wireless power technology vendor to inform and define its sales process with potential clients. Furthermore, it was used to assist with marketing to the wider industry and press.

This project involved a review of existing technologies, mapping of the current ecosystem (including vendors and industry bodies), and identification and sizing on potential end markets (including smart home devices) for their target technology.

Our bespoke services cover a wide range of electronic technologies including:

AI / Machine Learning
Wireless Connectivity (Bluetooth, Wi-Fi, 5G)
Emerging Technologies
Power Sources
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