Team
We have over 70+ years combined experience across our senior analyst team, differentiating ourselves from the competition by providing detailed market research, forecasts and competitive analysis from the device level through to component level.
Peter Cooney
Founder & Research Director
Peter is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for almost 20 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.
Peter has covered a diverse range of markets including audio, MEMS sensors, microprocessors, and wireless connectivity ICs. Most recently he has focused on the emerging and rapidly growing markets for voice interface technologies and virtual digital assistants.
Peter is regularly quoted in the press and has serviced a wide range of clients including most of the top 20 largest semiconductor companies and many others, including numerous citations in client press releases as an industry expert.
He holds a Bachelor of Engineering in Materials Science and Engineering from the University of Sheffield, his initial career was as a process engineer, responsible for the PVD process for the production of DRAM for a major electronics company.
Peter Cooney
Founder & Research Director
Peter is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for almost 20 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.
Peter has covered a diverse range of markets including audio, MEMS sensors, microprocessors, and wireless connectivity ICs. Most recently he has focused on the emerging and rapidly growing markets for voice interface technologies and virtual digital assistants.
Peter is regularly quoted in the press and has serviced a wide range of clients including most of the top 20 largest semiconductor companies and many others, including numerous citations in client press releases as an industry expert.
He holds a Bachelor of Engineering in Materials Science and Engineering from the University of Sheffield, his initial career was as a process engineer, responsible for the PVD process for the production of DRAM for a major electronics company.
Founder & Research Director
Joe Hoffman
Director, Intelligent Edge & Sensor Technologies
Joe analyzes the Intelligent Edge & Sensor Technologies research at SAR, charting the emerging strategies and shifting value chains of embedded artificial intelligence. Joe crafts his unique research with a perspective gained from sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and industry analyst. Having developed and shipped technology products, he digs deep to find insights and forecasts to guide product and market strategies.
Joe’s current research focus includes embedded AI/ML and the evolving network edge in smart devices and the sensors that connect with the analog world. This research spans audio, video, location, and other emerging applications, including sensors, embedded inference processors, and connectivity. In addition to syndicated research, Joe also assists technology and strategy executives with product and market consultation.
Joe holds a B.S. in Electrical Engineering from the University of Kentucky, an M.S. in Systems Engineering from Virginia Tech, and an MBA from Arizona State University. His career includes stints at IBM, Lockheed-Martin, Motorola, and Nokia.
Joe Hoffman
Director, Intelligent Edge & Sensor Technologies
Joe analyzes the Intelligent Edge & Sensor Technologies research at SAR, charting the emerging strategies and shifting value chains of embedded artificial intelligence. Joe crafts his unique research with a perspective gained from sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and industry analyst. Having developed and shipped technology products, he digs deep to find insights and forecasts to guide product and market strategies.
Joe’s current research focus includes embedded AI/ML and the evolving network edge in smart devices and the sensors that connect with the analog world. This research spans audio, video, location, and other emerging applications, including sensors, embedded inference processors, and connectivity. In addition to syndicated research, Joe also assists technology and strategy executives with product and market consultation.
Joe holds a B.S. in Electrical Engineering from the University of Kentucky, an M.S. in Systems Engineering from Virginia Tech, and an MBA from Arizona State University. His career includes stints at IBM, Lockheed-Martin, Motorola, and Nokia.
Director, Intelligent Edge & Sensor Technologies
Dennis Goldenson
Director, Automotive and Emerging Technologies
Dennis is Research Director, Automotive and Emerging Technologies with SAR Insight and Consulting. In his current role, Dennis focuses on the various enabling technologies and applications made up of artificial intelligence, sensors, audio and video hardware and software and IC component technology that contributes to the advancement of connected, electric, and autonomous vehicles. Dennis provides comprehensive coverage on the latest automotive and emerging technologies, market trends and developments.
Dennis has over twenty years of consumer research and market intelligence experience across a broad range of entertainment and technology industries. Dennis has worked for major motion picture studios including both the Walt Disney Company and Twentieth Century Fox where he has held numerous senior level consumer insight roles on a global scale. He has managed both qualitative and quantitative methods and has conducted numerous domestic and international studies. Some of these include brand positioning, attitude and usage, user experience testing, prototype evaluations, and concept testing that have provided strategic planning insights for senior management. Most recently Dennis was Senior Director of Research and Consumer Insights for DTS, an audio technology company where he held numerous marketing, strategic planning and research roles for over a decade.
Dennis provides a wealth of knowledge in designing and delivering innovative research methods and market intelligence reports that produce measurable results. His exceptional analytical and strategic planning skills have been instrumental in driving effective business performance.
Dennis earned a master’s degree in international management from the University of Maryland, and a bachelor’s degree in Psychology from the University of Massachusetts.
Dennis Goldenson
Director, Automotive and Emerging Technologies
Dennis is Research Director, Automotive and Emerging Technologies with SAR Insight and Consulting. In his current role, Dennis focuses on the various enabling technologies and applications made up of artificial intelligence, sensors, audio and video hardware and software and IC component technology that contributes to the advancement of connected, electric, and autonomous vehicles. Dennis provides comprehensive coverage on the latest automotive and emerging technologies, market trends and developments.
Dennis has over twenty years of consumer research and market intelligence experience across a broad range of entertainment and technology industries. Dennis has worked for major motion picture studios including both the Walt Disney Company and Twentieth Century Fox where he has held numerous senior level consumer insight roles on a global scale. He has managed both qualitative and quantitative methods and has conducted numerous domestic and international studies. Some of these include brand positioning, attitude and usage, user experience testing, prototype evaluations, and concept testing that have provided strategic planning insights for senior management. Most recently Dennis was Senior Director of Research and Consumer Insights for DTS, an audio technology company where he held numerous marketing, strategic planning and research roles for over a decade.
Dennis provides a wealth of knowledge in designing and delivering innovative research methods and market intelligence reports that produce measurable results. His exceptional analytical and strategic planning skills have been instrumental in driving effective business performance.
Dennis earned a master’s degree in international management from the University of Maryland, and a bachelor’s degree in Psychology from the University of Massachusetts.
Director, Automotive and Emerging Technologies
Ryan Sanderson
Director, Power
Ryan is Director of Power Research at SAR Insight & Consulting which spans power supply, conversion, control and management from a component and enabling technology perspective.
Ryan has more than 10 years’ experience leading, designing and delivering market analysis which includes power semiconductors, power management, power supplies, battery technologies and wireless power. He also has over 6 years’ experience in the wireless power industry in leadership positions for global market leaders in smart wireless charging public infrastructure.
Ryan’s developed hands-on knowledge of product design & development, supply chain, IoT, data ingestion and analytics have been pivotable in business success and provides an applied perspective to his market analysis.
Ryan has a Bachelor of Engineering with Honours Degree in Electrical & Electronic Engineering from Loughborough University.
Ryan Sanderson
Director, Power
Ryan is Director of Power Research at SAR Insight & Consulting which spans power supply, conversion, control and management from a component and enabling technology perspective.
Ryan has more than 10 years’ experience leading, designing and delivering market analysis which includes power semiconductors, power management, power supplies, battery technologies and wireless power. He also has over 6 years’ experience in the wireless power industry in leadership positions for global market leaders in smart wireless charging public infrastructure.
Ryan’s developed hands-on knowledge of product design & development, supply chain, IoT, data ingestion and analytics have been pivotable in business success and provides an applied perspective to his market analysis.
Ryan has a Bachelor of Engineering with Honours Degree in Electrical & Electronic Engineering from Loughborough University.
Director, Power
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Thomas Lee
Director, Client Experience
Thomas heads up Technology Sales and Marketing Consulting for SAR Insight. He has a depth of executive experience in both large Fortune 100 companies and startup organizations and has an extensive track record successfully taking semiconductor, software, and IP companies and their products to global technology markets.
In providing sales and marketing consulting, he draws on his broad background building successful technology businesses from the idea, to the development of a strategic plan, obtaining funding, and finally, implementing a set of targeted sales and marketing tactics that execute the company's business strategy and goals.
Thomas’ expertise is in providing established and early-stage companies with the ability to breakdown complex technical concepts and distill them into a set of key differentiators coupled with a business strategy that can be understood, executed and effectively communicated to potential investors, the sales channel, potential customers, press/industry analysts, and the financial community.
Thomas was a key leader on an executive management team taking a technology company through their IPO on NASDAQ, as well as involvement in several successful M&A activities. He has been responsible for establishing initial start-up revenue streams as well as managing the generation of $200M+ in annual sales revenue.
With a background in processors, audio and RF products, his career includes sales and marketing management positions at Intel, Cirrus Logic, WiSA, Ambiq Micro, and InnoPhase. Thomas has a BS in Computer Science from the University of Oregon.
Peter Cooney
Founder & Research Director
Peter is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for almost 20 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.
Peter has covered a diverse range of markets including audio, MEMS sensors, microprocessors, and wireless connectivity ICs. Most recently he has focused on the emerging and rapidly growing markets for voice interface technologies and virtual digital assistants.
Peter is regularly quoted in the press and has serviced a wide range of clients including most of the top 20 largest semiconductor companies and many others, including numerous citations in client press releases as an industry expert.
He holds a Bachelor of Engineering in Materials Science and Engineering from the University of Sheffield, his initial career was as a process engineer, responsible for the PVD process for the production of DRAM for a major electronics company.
Director, Client Experience
Kian Rayment
Market Analyst, Voice Technologies
Kian is a market analyst covering voice technologies at SAR Insight & Consulting.
Kian covers the markets for voice software, algorithms and platforms with a focus on enabling technologies and components.
He has a history of working within the music industry in sales and marketing, audio engineering, events management and artist liaison. Having moved to the company from Focusrite Audio Engineering, he has a valuable knowledge of the global product landscape, achieved by working for the company in a sales and marketing capacity.
Before his time at Focusrite, Kian worked in London at an artist and equipment agency where he would manage artists, organize events and coordinate sound and lighting at venues.
Kian has a Bachelor of Arts with Honors Degree in Music Business from the University of Westminster. He also holds an Extended Diploma in Music Technology from Exeter College.
Kian Rayment
Market Analyst, Voice Technologies
Kian is a market analyst covering voice technologies at SAR Insight & Consulting.
Kian covers the markets for voice software, algorithms and platforms with a focus on enabling technologies and components.
He has a history of working within the music industry in sales and marketing, audio engineering, events management and artist liaison. Having moved to the company from Focusrite Audio Engineering, he has a valuable knowledge of the global product landscape, achieved by working for the company in a sales and marketing capacity.
Before his time at Focusrite, Kian worked in London at an artist and equipment agency where he would manage artists, organize events and coordinate sound and lighting at venues.
Kian has a Bachelor of Arts with Honors Degree in Music Business from the University of Westminster. He also holds an Extended Diploma in Music Technology from Exeter College.
Market Analyst, Voice Technologies
Joe Murray
Market Analyst, Audio Devices & Technologies
Joe is a market analyst for audio devices and technologies at SAR Insight & Consulting,
He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Coming from a background in market research through investments and trading, Joe gained a keen interest in audio systems through love of music, graduating with a degree in Audio Technology from University of the West of England. In his university life, he excelled in post-production and mobile and physical computing and worked on multiple freelance projects in audio programming and audio post production.
Joe Murray
Market Analyst, Audio Devices & Technologies
Joe is a market analyst for audio devices and technologies at SAR Insight & Consulting,
He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Coming from a background in market research through investments and trading, Joe gained a keen interest in audio systems through love of music, graduating with a degree in Audio Technology from University of the West of England. In his university life, he excelled in post-production and mobile and physical computing and worked on multiple freelance projects in audio programming and audio post production.
Market Analyst, Audio Devices & Technologies
Ross Denyer
Market Analyst, Power Technologies
Ross is a market analyst for power technologies at SAR Insight & Consulting.
He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Ross joined the company directly after graduating with a Master of Physics Degree in Physics with Astrophysics from the University of Sussex as a mature student. While at university, Ross had a focus on astrophysics and worked as a junior researcher alongside faculty during summer placements, developing research and analytical skills. His university course also covered electrodynamics and electronics, igniting an interest in power and, subsequently, power technologies.
Market Analyst, Power Technologies
Marie Devlin
Marketing
Marie leads the marketing and press relations efforts for SAR Insight & Consulting.
Marie has over 20 years marketing and commercial experience, predominantly gained in the IT channel sector. That experience has included working agency-side, in distribution & for a global vendor.
Throughout Marie’s career she’s worked directly with both leading major & emerging IT brands including Apple, Cisco, HP and Microsoft. More recently her work has expanded into other sectors, working with independent small business in the Financial Services and Market Intelligence fields and also outside of B2B, within the charity sector.
Marie has a BA Hons degree in Marketing from DeMontfort University, Leicester.
Marie Devlin
Marketing
Marie leads the marketing and press relations efforts for SAR Insight & Consulting.
Marie has over 20 years marketing and commercial experience, predominantly gained in the IT channel sector. That experience has included working agency-side, in distribution & for a global vendor.
Throughout Marie’s career she’s worked directly with both leading major & emerging IT brands including Apple, Cisco, HP and Microsoft. More recently her work has expanded into other sectors, working with independent small business in the Financial Services and Market Intelligence fields and also outside of B2B, within the charity sector.
Marie has a BA Hons degree in Marketing from DeMontfort University, Leicester.
Marketing
Nathan Bushell
Content Editor
Nathan is a journalist with more than 20 years’ experience creating content for magazines, internet and video. He has written about law, the construction industry, environmental issues, and technology. Nathan has edited a number of publications, which have appeared in print and online, and has presented and edited several news items that have appeared on trade news websites.
Working as a content editor for SAR Insight & Consulting, Nathan helps maintain consistency and accuracy across all reports and communication, and contributes to the marketing output of the organisation.
Nathan Bushell
Content Editor
Nathan is a journalist with more than 20 years’ experience creating content for magazines, internet and video. He has written about law, the construction industry, environmental issues, and technology. Nathan has edited a number of publications, which have appeared in print and online, and has presented and edited several news items that have appeared on trade news websites.
Working as a content editor for SAR Insight & Consulting, Nathan helps maintain consistency and accuracy across all reports and communication, and contributes to the marketing output of the organisation.
Content Editor