Team
We have over 70+ years combined experience across our senior analyst team, differentiating ourselves from the competition by providing detailed market research, forecasts and competitive analysis from the device level through to component level.
Peter Cooney
Founder & Research Director
Peter Cooney is the founder of SAR Insight & Consulting. Peter has been tracking, analysing and commenting on technology markets for over 15 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.
Peter has covered a diverse range of markets including audio & voice technologies, MEMS sensors, haptics, and wireless connectivity ICs.
Peter has been widely quoted in the press and has serviced a wide range of clients including most of the top 20 largest semiconductor companies and many others, including numerous citations in client press releases as an industry expert.
He holds a Bachelor of Engineering in Materials Science and Engineering from the University of Sheffield, his initial career was as a process engineer, responsible for the PVD process for production of DRAM for a major electronics company.
Peter Cooney
Founder & Research Director
Peter Cooney is the founder of SAR Insight & Consulting. Peter has been tracking, analysing and commenting on technology markets for over 15 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.
Peter has covered a diverse range of markets including audio & voice technologies, MEMS sensors, haptics, and wireless connectivity ICs.
Peter has been widely quoted in the press and has serviced a wide range of clients including most of the top 20 largest semiconductor companies and many others, including numerous citations in client press releases as an industry expert.
He holds a Bachelor of Engineering in Materials Science and Engineering from the University of Sheffield, his initial career was as a process engineer, responsible for the PVD process for production of DRAM for a major electronics company.
Founder & Research Director
Dr. Seongcheol Jang
Director, Audio & UI Technologies
Dr. Jang is Director of SAR’s Audio & UI Technologies Practice Area, providing market insights on the latest devices, software, and components.
Dr. Jang has over 36 years of consumer electronics experience across a broad range of positions in the audio and voice technologies space. He has a vast amount of experience in signal processing algorithms, IC implementation, and product design. He also has a strong mobile, consumer AV electronics background with diverse experience in hardware implementation. His most recent role was focused on product management, marketing and IP licensing of DSP cores for mobile audio.
Dr. Jang has worked for a range of prominent companies including DSP Concepts, Knowles, Cadence, DTS, and Samsung.
Based on his wide experience in product development and management, he provides a wealth of knowledge and deep understanding of the latest technology and products leading to practical insights and forecasts for market strategies.
Dr. Jang earned a Ph.D. Degree in Electrical Engineering from the University of Pittsburgh, Master’s Degree in EE from Washington University (St. Louis) and a Bachelor’s Degree in EE from Hanyang University (Korea).
Dr. Seongcheol Jang
Director, Audio & UI Technologies
Dr. Jang is Director of SAR’s Audio & UI Technologies Practice Area, providing market insights on the latest devices, software, and components.
Dr. Jang has over 36 years of consumer electronics experience across a broad range of positions in the audio and voice technologies space. He has a vast amount of experience in signal processing algorithms, IC implementation, and product design. He also has a strong mobile, consumer AV electronics background with diverse experience in hardware implementation. His most recent role was focused on product management, marketing and IP licensing of DSP cores for mobile audio.
Dr. Jang has worked for a range of prominent companies including DSP Concepts, Knowles, Cadence, DTS, and Samsung.
Based on his wide experience in product development and management, he provides a wealth of knowledge and deep understanding of the latest technology and products leading to practical insights and forecasts for market strategies.
Dr. Jang earned a Ph.D. Degree in Electrical Engineering from the University of Pittsburgh, Master’s Degree in EE from Washington University (St. Louis) and a Bachelor’s Degree in EE from Hanyang University (Korea).
Director, Audio & UI Technologies
Ryan Sanderson
Director, Power
Ryan is Director of Power Technologies at SAR Insight & Consulting which spans power supply, conversion, control and management from a component and enabling technology perspective.
Ryan has more than 10 years’ experience leading, designing and delivering market analysis which includes power semiconductors, power management, power supplies, battery technologies and wireless power. He also has over 6 years’ experience in the wireless power industry in leadership positions for global market leaders in smart wireless charging public infrastructure.
Ryan’s developed hands-on knowledge of product design & development, supply chain, IoT, data ingestion and analytics have been pivotable in business success and provides an applied perspective to his market analysis.
Ryan has a Bachelor of Engineering with Honours Degree in Electrical & Electronic Engineering from Loughborough University.
Ryan Sanderson
Director, Power
Ryan is Director of Power Technologies at SAR Insight & Consulting which spans power supply, conversion, control and management from a component and enabling technology perspective.
Ryan has more than 10 years’ experience leading, designing and delivering market analysis which includes power semiconductors, power management, power supplies, battery technologies and wireless power. He also has over 6 years’ experience in the wireless power industry in leadership positions for global market leaders in smart wireless charging public infrastructure.
Ryan’s developed hands-on knowledge of product design & development, supply chain, IoT, data ingestion and analytics have been pivotable in business success and provides an applied perspective to his market analysis.
Ryan has a Bachelor of Engineering with Honours Degree in Electrical & Electronic Engineering from Loughborough University.
Director, Power Technologies
Joe Hoffman
Director, Intelligent Edge & Sensor Technologies
Joe analyzes the Intelligent Edge & Sensor Technologies research at SAR, charting the emerging strategies and shifting value chains of embedded artificial intelligence. Joe crafts his unique research with a perspective gained from sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and industry analyst. Having developed and shipped technology products, he digs deep to find insights and forecasts to guide product and market strategies.
Joe’s current research focus includes embedded AI/ML and the evolving network edge in smart devices and the sensors that connect with the analog world. This research spans audio, video, location, and other emerging applications, including sensors, embedded inference processors, and connectivity. In addition to syndicated research, Joe also assists technology and strategy executives with product and market consultation.
Joe holds a B.S. in Electrical Engineering from the University of Kentucky, an M.S. in Systems Engineering from Virginia Tech, and an MBA from Arizona State University. His career includes stints at IBM, Lockheed-Martin, Motorola, and Nokia.
Joe Hoffman
Director, Intelligent Edge & Sensor Technologies
Joe analyzes the Intelligent Edge & Sensor Technologies research at SAR, charting the emerging strategies and shifting value chains of embedded artificial intelligence. Joe crafts his unique research with a perspective gained from sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and industry analyst. Having developed and shipped technology products, he digs deep to find insights and forecasts to guide product and market strategies.
Joe’s current research focus includes embedded AI/ML and the evolving network edge in smart devices and the sensors that connect with the analog world. This research spans audio, video, location, and other emerging applications, including sensors, embedded inference processors, and connectivity. In addition to syndicated research, Joe also assists technology and strategy executives with product and market consultation.
Joe holds a B.S. in Electrical Engineering from the University of Kentucky, an M.S. in Systems Engineering from Virginia Tech, and an MBA from Arizona State University. His career includes stints at IBM, Lockheed-Martin, Motorola, and Nokia.
Contributing Analyst, Intelligent Edge & Sensor Technologies
Dennis Goldenson
Director, Automotive and Emerging Technologies
Dennis is Research Director, Automotive and Emerging Technologies with SAR Insight and Consulting. In his current role, Dennis focuses on the various enabling technologies and applications made up of artificial intelligence, sensors, audio and video hardware and software and IC component technology that contributes to the advancement of connected, electric, and autonomous vehicles. Dennis provides comprehensive coverage on the latest automotive and emerging technologies, market trends and developments.
Dennis has over twenty years of consumer research and market intelligence experience across a broad range of entertainment and technology industries. Dennis has worked for major motion picture studios including both the Walt Disney Company and Twentieth Century Fox where he has held numerous senior level consumer insight roles on a global scale. He has managed both qualitative and quantitative methods and has conducted numerous domestic and international studies. Some of these include brand positioning, attitude and usage, user experience testing, prototype evaluations, and concept testing that have provided strategic planning insights for senior management. Most recently Dennis was Senior Director of Research and Consumer Insights for DTS, an audio technology company where he held numerous marketing, strategic planning and research roles for over a decade.
Dennis provides a wealth of knowledge in designing and delivering innovative research methods and market intelligence reports that produce measurable results. His exceptional analytical and strategic planning skills have been instrumental in driving effective business performance.
Dennis earned a master’s degree in international management from the University of Maryland, and a bachelor’s degree in Psychology from the University of Massachusetts.
Dennis Goldenson
Director, Automotive and Emerging Technologies
Dennis is Research Director, Automotive and Emerging Technologies with SAR Insight and Consulting. In his current role, Dennis focuses on the various enabling technologies and applications made up of artificial intelligence, sensors, audio and video hardware and software and IC component technology that contributes to the advancement of connected, electric, and autonomous vehicles. Dennis provides comprehensive coverage on the latest automotive and emerging technologies, market trends and developments.
Dennis has over twenty years of consumer research and market intelligence experience across a broad range of entertainment and technology industries. Dennis has worked for major motion picture studios including both the Walt Disney Company and Twentieth Century Fox where he has held numerous senior level consumer insight roles on a global scale. He has managed both qualitative and quantitative methods and has conducted numerous domestic and international studies. Some of these include brand positioning, attitude and usage, user experience testing, prototype evaluations, and concept testing that have provided strategic planning insights for senior management. Most recently Dennis was Senior Director of Research and Consumer Insights for DTS, an audio technology company where he held numerous marketing, strategic planning and research roles for over a decade.
Dennis provides a wealth of knowledge in designing and delivering innovative research methods and market intelligence reports that produce measurable results. His exceptional analytical and strategic planning skills have been instrumental in driving effective business performance.
Dennis earned a master’s degree in international management from the University of Maryland, and a bachelor’s degree in Psychology from the University of Massachusetts.
Director, Automotive and Emerging Technologies
Kian Rayment
Market Analyst, Voice Technologies
Kian is a market analyst covering voice technologies at SAR Insight & Consulting.
Kian covers the markets for voice software, algorithms and platforms with a focus on enabling technologies and components.
He has a history of working within the music industry in sales and marketing, audio engineering, events management and artist liaison. Having moved to the company from Focusrite Audio Engineering, he has a valuable knowledge of the global product landscape, achieved by working for the company in a sales and marketing capacity.
Before his time at Focusrite, Kian worked in London at an artist and equipment agency where he would manage artists, organize events and coordinate sound and lighting at venues.
Kian has a Bachelor of Arts with Honors Degree in Music Business from the University of Westminster. He also holds an Extended Diploma in Music Technology from Exeter College.
Kian Rayment
Market Analyst, Voice Technologies
Kian is a market analyst covering voice technologies at SAR Insight & Consulting.
Kian covers the markets for voice software, algorithms and platforms with a focus on enabling technologies and components.
He has a history of working within the music industry in sales and marketing, audio engineering, events management and artist liaison. Having moved to the company from Focusrite Audio Engineering, he has a valuable knowledge of the global product landscape, achieved by working for the company in a sales and marketing capacity.
Before his time at Focusrite, Kian worked in London at an artist and equipment agency where he would manage artists, organize events and coordinate sound and lighting at venues.
Kian has a Bachelor of Arts with Honors Degree in Music Business from the University of Westminster. He also holds an Extended Diploma in Music Technology from Exeter College.
Digital Communications & Competitive EDGE Lead
Joe Murray
Market Analyst, Audio Devices & Technologies
Joe is a market analyst for audio devices and technologies at SAR Insight & Consulting,
He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Coming from a background in market research through investments and trading, Joe gained a keen interest in audio systems through love of music, graduating with a degree in Audio Technology from University of the West of England. In his university life, he excelled in post-production and mobile and physical computing and worked on multiple freelance projects in audio programming and audio post production.
Joe Murray
Market Analyst, Audio Devices & Technologies
Joe is a market analyst for audio devices and technologies at SAR Insight & Consulting,
He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Coming from a background in market research through investments and trading, Joe gained a keen interest in audio systems through love of music, graduating with a degree in Audio Technology from University of the West of England. In his university life, he excelled in post-production and mobile and physical computing and worked on multiple freelance projects in audio programming and audio post production.
Market Analyst, DATA Lead
Ross Denyer
Market Analyst, Power Technologies
Ross is a market analyst for power technologies at SAR Insight & Consulting.
He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Ross joined the company directly after graduating with a Master of Physics Degree in Physics with Astrophysics from the University of Sussex as a mature student. While at university, Ross had a focus on astrophysics and worked as a junior researcher alongside faculty during summer placements, developing research and analytical skills. His university course also covered electrodynamics and electronics, igniting an interest in power and, subsequently, power technologies.
Nick Wright
Market Analyst, Audio devices & Technologies
Nick is a market analyst for audio devices and technologies at SAR Insight & Consulting. He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.
Nick joins the team as an experienced audio technologist, having previously worked in large scale events and music production. He has recently graduated from Plymouth Marjon University with a degree in Sound Design in Games and Apps.
Thanks to an avid interest in audio from a very young age, Nick has built impressive practical knowledge of devices and understanding of end markets covered in the Audio Devices & Technologies service at SAR Insight & Consulting.
Market Analyst, Power Technologies
Nathan Bushell
Content Editor
Nathan is a journalist with more than 20 years’ experience creating content for magazines, internet and video. He has written about law, the construction industry, environmental issues, and technology. Nathan has edited a number of publications, which have appeared in print and online, and has presented and edited several news items that have appeared on trade news websites.
Working as a content editor for SAR Insight & Consulting, Nathan helps maintain consistency and accuracy across all reports and communication, and contributes to the marketing output of the organisation.
Nathan Bushell
Content Editor
Nathan is a journalist with more than 20 years’ experience creating content for magazines, internet and video. He has written about law, the construction industry, environmental issues, and technology. Nathan has edited a number of publications, which have appeared in print and online, and has presented and edited several news items that have appeared on trade news websites.
Working as a content editor for SAR Insight & Consulting, Nathan helps maintain consistency and accuracy across all reports and communication, and contributes to the marketing output of the organisation.
Content Editor