Competititive EDGE

Expert Insight

SAR's Competitive EDGE briefings provides timely guidance, insight and opinion on the topics our analysts are following on a weekly basis. Looking at the latest trends and technologies, Competitive EDGE briefings address all areas of our coverage.

Latest Competitive EDGE Posts
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04 Oct

Future Cockpit Design Key Market Driver – Vertical Integration

By Peter Cooney
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01 Oct

Future Cockpit Design Key Market Driver – Zonal Architecture & Centralized Compute

By Peter Cooney
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All Competitive EDGE Posts
GoogleDisplay (1)

Google ends updates and effectively kills third-party assistant smart displays

By Peter Cooney | April 13, 2023
TWS (2)

Knowles Releases High-Performance Digital Voice Vibration Sensor for High-Fidelity Voice Pick-Up in TWS

By Peter Cooney | April 13, 2023
PSB (1)

PSB Speakers, Sonical and MQA announce partnership to create next-generation headphones

By Peter Cooney | March 29, 2023
STMicroChip (1)

ST Strengthens position in the TWS sensor market

By Joe Murray | March 28, 2023
NuraTrue-Pro-Earbuds

NuraTrue Pro earbuds offer custom sound and exceptional spatial audio

By Peter Cooney | March 27, 2023
AP (1)

Will UWB change the world of headphones?

By Peter Cooney | March 27, 2023
Mic (1)

RadioGPT

By Joe Murray | March 27, 2023
SonosEra (1)

Sonos releases new line of speakers

By Peter Cooney | March 2, 2023
RazerLeviathan (1)

World’s first beamforming soundbar tracks your head

By Joe Murray | February 16, 2023
CB (1)

Latest quarter results from major semis vendors are a mixed bag, but generally it is a quarter of decline

By Peter Cooney | February 14, 2023
NS

New Netflix spatial audio powered by Sennheiser

By Peter Cooney | February 14, 2023
GMC-Hummer-EV

GMC Hummer EV supertruck launches with Bose Electric Vehicle Sound Enhancement Technology

By Peter Cooney | January 30, 2023
InfineonLogo (1)

Infineon fosters the adoption of its innovative multilevel Class D audio amplifier technology through an ecosystem of associated partners

By Peter Cooney | January 30, 2023
xMEMS-1

xMEMS and Bujeon Electronics announce immediate availability of 2-way speaker modules for hi-res, lossless TWS earbuds

By Peter Cooney | January 30, 2023
CES (1)

CES 2023: Technology advancements drive Headphone 3.0 forward

By Peter Cooney | January 27, 2023
Alexa-Mon (1)

Amazon is on pace to lose $10 billion this year from Alexa and other devices

By Peter Cooney | January 16, 2023
analytic (1)

Meta acquires Audio Analytic

By Peter Cooney | November 28, 2022
Azoteq (1)

Why buy four chips if you only need one?

By Peter Cooney | November 28, 2022
Knowles (1)

Knowles releases new TWS reference design with best-in-class music experience and advanced features

By Peter Cooney | October 19, 2022
Cerence-BMW-1-1

BMW sticks with Cerence to build next car voice assistant

By Peter Cooney | September 30, 2022
NGH3 (1)

Hear This: ‘Ear-Worn Computing’ Around the Corner

By Peter Cooney | September 23, 2022
MEZE-audio (1)

Headband headphones vs TWS

By Joe Murray | September 22, 2022
Sony-WSA-Audiology (1)

Sony and WS Audiology have entered into a partnership agreement in the over-the-counter self-fitting hearing aid business

By Joe Murray | September 21, 2022
NordicSenn

Sennheiser uses Nordic Semiconductor Bluetooth LE Audio technology

By Peter Cooney | September 20, 2022
Lofelt-Meta (1)

Meta acquires Lofelt

By Peter Cooney | September 15, 2022
Airoha

Airoha sets 10-year milestone with Bluetooth LE Audio certification

By Peter Cooney | September 6, 2022
ANDES-TWS-Platform

Optimizing PPA with RISC-V custom extensions in TWS earbuds

By Peter Cooney | August 19, 2022
Meeting-owl (1)

Meeting Owl 3: 360° video conferencing camera, mic, and speaker

By Joe Murray | July 19, 2022
NA

Netflix licenses Sennheiser’s AMBEO spatial audio technology

By Peter Cooney | July 15, 2022
RI-1 (1)

Razer acquires Interhaptics to drive Haptics ecosystem

By Peter Cooney | July 8, 2022
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