World’s first beamforming soundbar tracks your head

​The soundbar market does not enjoy the rapid growth it once did. Even though this has been a market showing superiority to home theatre in box systems—and even AVRs—the trend is a slowing in shipment growth. The use of wireless (sometimes battery powered) speakers incorporated into a multiroom setup may be a good trade off as this option can serve a multitude of use cases due to portability.

The soundbar concept is aging, but not all hope is lost. Interesting technology can really help revive the market. The Razer Leviathan V2 Pro does just that and features a beamforming technology that can track a user’s head in order to give them the best possible sound experience wherever they are in the room.

In addition, the unit features spatial audio from THX (acquired by Razer in 2016). THX Spatial Audio has been mainly used in gaming use cases with no obvious crossover into TV/entertainment 3D audio where market share is mostly owned by Dolby Atmos.

I am unsure how this would compare to a high-end soundbar in terms of sound quality. There will be a strong appeal here for gamers who like to enjoy a cinematic soundscape which is included in many games presently.

For the latest assessment of the soundbar market see SAR Insight’s Home AV Equipment service. Clients can download data here: DATAbase: Home AV FORECAST.

Joe Murray Market Analyst, DATA Lead

Joe is a market analyst for audio devices and technologies at SAR Insight & Consulting. He is tasked with analyzing, comparing, and forecasting new technologies, markets, and products in the industry.

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