An interesting move from Ford, allegedly to streamline operations and allow a start-up speed and innovation approach. This may allow it to better align/compete with other large OEMs who operate individual EV brands to differentiate their range. For example, Polestar, which is jointly owned by Volvo and Geely Holding Group, and DS Automobiles which is owned by Stellantis.
Of course, there may be other benefits to operating its legacy ICE vehicle production and electric vehicle ranges as separate entities. It potentially makes it easier to sell off one of the two later down the line, and to preserve the legacy ICE production in a way in which throughput could be easily flexed, should projections around transition to EV occur slower than expected. Ford’s expectation that 50% of its vehicles will be electric by 2030, means the other half still represents a very sizable business!
SAR’s E-Mobility Market Tracker provides the latest quarterly forecasts & projected transition for ICE, EVs and other E-Mobility vehicles out to 2030 by 10 different regions.