Sony
This release highlights several high-level trends in automotive. Traditional car makers are coming up against more competition from consumer electronics brands. The smart ones will seek partnerships to remain relevant and to help them catapult ahead of the competition. These partnerships will involve multiple different types of company car OEMs, consumer electronics brands and semiconductor […]
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While this news story isn’t very enlightening it does lead to some more interesting thoughts on the handheld gaming market. The announcement of Sony’s Project Q, which is a handheld device “for playing games installed on your PS5 and streamed over WiFi”. Project Q is Sony’s answer to compete in the growing handheld gaming market, dominated […]
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Recently there has been coverage of Sony Music CEO, Rob Stringer, making comments on the current state of play for music streaming. As hi-res audio is an area we cover in our Audio Software & IP Service, I thought that this highlights some interesting discussion. Stringer suggests that most streaming services are “watered down by […]
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Sony has recently confirmed suspicions that they will be entering the OTC hearing aid market by signing a deal with Danish company WS Audiology. The final rulings for OTC hearing aids were published on August 16th with the ruling expected to take effect in October 2022. As the official ruling has been anticipated for years, […]
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This is an interesting example of how 3rd party app developers can build new solutions, working in collaboration with TWS device vendors. In this case app developer Endel (Germany) appears to be using the Sony Linkbuds microphones to understand context, e.g. is a person situated in an office, in a park, etc., from this it […]
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In the past several years, Airoha became quite successful in Bluetooth audio related markets and more recently, it has had significant success in the TWS earbuds market, with customers including Sony, Beats by Apple, JBL by Harman, Skullcandy and Xiaomi. Qualcomm’s once large dominant position in the Bluetooth headset market (through its CSR acquisition) has […]
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Rumours have been flying around about the release of Apples’ VR, and AR headsets. Rumours suggest that the new VR headsets will feature Micro OLED displays which may even be capable of an 8K resolution. The new headsets are set to be announced during Apple’s annual event in 2022. Current market leaders in include Meta […]
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