Qualcomm

Stellantis Implements Multifaceted Semiconductor Strategy to Ensure Supply Security, Drive Innovation

By Peter Cooney / July 20, 2023
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​​In a bid to stave off further automotive supply chain issues, automotive group Stellantis has entered into agreements with leading semiconductor vendors such as Infineon, NXP, onsemi and Qualcomm to purchase more than €10 billion worth of products through 2030. Stellantis cites SiC MOSFETS, MCUs and SoCs as some vital products included in the deal. It’s linked to […]

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Sony and Honda’s “Afeela” car showcases automotive’s high-tech future

By Peter Cooney / July 20, 2023
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This release highlights several high-level trends in automotive. Traditional car makers are coming up against more competition from consumer electronics brands. The smart ones will seek partnerships to remain relevant and to help them catapult ahead of the competition. These partnerships will involve multiple different types of company car OEMs, consumer electronics brands and semiconductor […]

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Qualcomm S3 Gen 2 Sound Platform Portfolio

By Peter Cooney / July 4, 2023
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​​Qualcomm has announced an update to the Qualcomm S3 Gen 2 Sound platform portfolio, which is optimised for gaming. Latency is perhaps the biggest issue that is holding back widespread adoption of Bluetooth for gaming, many vendors continue to rely on proprietary RF to ensure latency is minimised. SAR Insight has talked about this many times. […]

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Qualcomm Open to Working With PlayStation on Handheld System

By Peter Cooney / June 22, 2023
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​​While this news story isn’t very enlightening it does lead to some more interesting thoughts on the handheld gaming market. The announcement of Sony’s Project Q, which is a handheld device “for playing games installed on your PS5 and streamed over WiFi”. Project Q is Sony’s answer to compete in the growing handheld gaming market, dominated […]

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Latest quarter results from major semis vendors are a mixed bag, but generally it is a quarter of decline

By Peter Cooney / February 14, 2023
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Here is a quick round-up of some of the recent quarterly earnings reports from major semis vendors. In general, there is a mixed bag of results for different sectors, but this is largely as predicted in SAR Insight’s previous device forecasts. Let’s consider 4 major vendors Infineon, Qualcomm, STMicroelectronics and Texas Instruments. Overall, the automotive […]

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Knowles releases new TWS reference design with best-in-class music experience and advanced features

By Peter Cooney / October 19, 2022
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The reference design is not dead! This is still a very valuable technique to highlight new technologies and give developers an easier way to start a design, as well as guide existing customers towards using these new products. Knowles’ new reference design brings together its hybrid driver and SiSonic MEMS microphones alongside a Qualcomm QCC5144 […]

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Hear This: ‘Ear-Worn Computing’ Around the Corner

By Peter Cooney / September 23, 2022
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SAR had an opinion piece published in EE Times this week, full details here.   The article discusses the future of headphones, considering what is next on the horizon, what we and others in the industry are calling Headphone 3.0.  Essentially, we are expected next gen headphones to evolve evermore into ear-worn computers rather than audio […]

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Yamaha launches TW-E5B wireless earbuds

By Peter Cooney / March 16, 2022
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Yamaha decided to release their new headphones on World Hearing Day. This falls in line with Yamaha’s “Thinking About Hearing Health” campaign. The campaign highlights how listening to loud music over prolonged periods of time will damage hearing.   Yamaha re-entered the headphone market in 2019. All their TWS earbuds released since then have incorporated Yamaha’s […]

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