September 2022

BMW sticks with Cerence to build next car voice assistant

Although it may not be clearly visible to the car users, Cerence owns a large market share of embedded automotive voice assistants, with many automotive OEMs as customers.  When it comes to voice assistants in automotive, there are two implementations – one is cloud-based and the other is embedded. While cloud-based voice assistant systems are […]

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Hear This: ‘Ear-Worn Computing’ Around the Corner

SAR had an opinion piece published in EE Times this week, full details here.   The article discusses the future of headphones, considering what is next on the horizon, what we and others in the industry are calling Headphone 3.0.  Essentially, we are expected next gen headphones to evolve evermore into ear-worn computers rather than audio […]

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Sony and WS Audiology have entered into a partnership agreement in the over-the-counter self-fitting hearing aid business

Sony has recently confirmed suspicions that they will be entering the OTC hearing aid market by signing a deal with Danish company WS Audiology. The final rulings for OTC hearing aids were published on August 16th with the ruling expected to take effect in October 2022.   As the official ruling has been anticipated for years, […]

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Sennheiser uses Nordic Semiconductor Bluetooth LE Audio technology

Nordic semiconductor is a well-known company in Bluetooth technology and their Bluetooth chips are widely used in many consumer devices such as voice remote, smart watch and smart speaker, etc. Nordic’s nRF5340 is an attractive Bluetooth SoC although it is missing the backend audio part so the implementation requires an external audio CODEC for a […]

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Airoha sets 10-year milestone with Bluetooth LE Audio certification

It looks like Bluetooth LE (BLE) audio is making a significant impact on TWS SoC providers such as Airoha, as it is believed to be a game changer in the wireless audio industry. TWS SoC providers consider BLE as an important milestone due to the benefits that it will bring. Power efficiency and better sound […]

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