Technology

Road Noise Cancellation (RNC) Systems See Rapid Growth

By Peter Cooney / February 6, 2024
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Road Noise Cancellation (RNC) technology is gaining importance in Battery Electric Vehicles (BEVs) due to the absence of engine noise, making road noise more noticeable. RNC systems operate by strategically placing microphones inside the vehicle cabin to measure interior noise. These microphones send audio data to an audio subsystem, which generates anti-audio signals played through built-in […]

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EVs are going gangbusters in Australia

By Peter Cooney / January 28, 2024
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In a recent video from the Fully Charged Show, Oceania correspondent Simone Annan discussed why EV sales are booming in Australia. In terms of supplier share in 2023, Tesla remain the number 1 supplier for EV shipments, with 45,275 vehicles sold. BYD entered the Australian market about 18 months ago and is already the number […]

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CES 2024 Round Up – Sustainability, Smart Homes, AI for Voice, Audio Platforms and Ambient IoT

By Peter Cooney / January 19, 2024
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Getting back to normal? Are we “getting back to normal”, CES 2024 suggest so. This was my 8th year attending in my current role and anecdotally it felt as busy as it ever was pre-COVID. The CEA stated that there were 135,000+ attendees, which is close to the usual 150,000+. As always there was a wide range of […]

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Smart Home Technology: The Coolest Way to Save Energy and Stay Toasty

By Peter Cooney / November 8, 2023
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As the winter season approaches, many of us will face colder and wetter weather conditions. Smart home applications, especially smart thermostats, plugs and appliances, can offer a convenient way to warm our homes and reduce our energy bills. These smart devices can be accessed by anyone who has a smartphone, tablet, or computer with an […]

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Samsung Partners With SoundHound and White Castle to Revolutionize Voice AI Drive-Thrus With Next-Gen Display Technology

By Peter Cooney / October 6, 2023
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In order to increase sales and give customers “personalized, easy-to-navigate experiences”, SoundHound has partnered with Samsung to offer voice AI drive-thru boards. As a result of removing the human element of food ordering, the press release boasts “orders processed in just under 60 seconds, and 90 percent order completion rates that exceed previous staff-based benchmarks”.It […]

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Bose embraces LE audio and proprietary spatial audio

By Peter Cooney / September 28, 2023
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This piece of news touches on two significant points. The new Bose headphones and earbuds are coming LE Audio ready, also packed with an exciting proprietary 3D audio solution. SAR is seeing a steady uptake of the new LE Audio standard amongst vendors, however, there is some hesitancy for low-end TWS vendors to fully commit […]

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SAR at IFA

By Joe Murray / September 14, 2023
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IFA 2023 unveiled many interesting new products and even some surprising trends. SAR was there to ensure we got all the inside knowledge. Our first takeaway from the Berlin-based electronics show was the drive to XR. At SAR we have been anticipating the rise in these products for a few years now, however, IFA was […]

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Samsung Unveils Vision for AI-Powered Home Appliances Revolution

By Peter Cooney / September 13, 2023
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The IFA show floor was packed with the latest home appliances from a wide range of brands and demonstrated just how far the market has transitioned to connected devices. Some brands such as LG have gone all in for connected appliances, adding Wi-Fi to most of the range, through its ThinQ platform. SAR’s latest home […]

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Exotic New Silicon-Based Speakers Are Coming to Next-Generation Earbuds

By Peter Cooney / August 15, 2023
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MEMS speakers design wins are starting to accelerate, and the technology is being recognised by more media outlets. Recently I was invited to help WSJ journalist Christopher Mims with an article discussing the market, highlighting two vendors xMEMS and uSound. Here are some of the quotes from me, for more details please view the full article […]

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Cirrus Logic Helps Ease PC Industry Transition to New MIPI SoundWire® Interface

By Peter Cooney / August 4, 2023
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​​​Soundwire, initially launched in 2014, serves as a common interface to facilitate audio features and functions across diverse devices. It underwent an update in 2022 to extend its reach in the market by supporting more sophisticated audio components. The PC space is seen as fertile ground for audio improvement. Several vendors are seeking to rejuvenate a […]

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