Peter Cooney

Peter Cooney is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for almost 20 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.

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Future Cockpit Design Key Market Driver – Vertical Integration

Mobility, Technology / By

The automotive industry’s shift towards vertical integration is significantly transforming the future of cockpit design, with more OEMs aiming to exert greater control over their in-car audio and user interface systems. BYD exemplifies this trend by integrating processes from battery production to complete vehicle manufacturing. Traditional automotive giants are also increasingly embracing vertical integration, motivated […]

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Future Cockpit Design Key Market Driver – Zonal Architecture & Centralized Compute

Mobility, Technology / By

Zonal architecture in automotive design is transforming the way vehicle electronics and computational systems are organized. Instead of the traditional approach, where each vehicle function—such as braking, infotainment, or climate control—has its own dedicated electronic control unit (ECU), zonal architecture consolidates multiple ECUs into fewer, more powerful units. Each zone within the vehicle manages a […]

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Future Cockpit Design Key Market Driver – Electrification

Mobility, Technology / By

Vehicle electrification is progressing at a rapid pace worldwide, driven by stringent emissions targets set by governments aiming to curb climate change. As these targets accelerate the shift from internal combustion engines (ICE) to hybrid electric vehicles (HEVs) and battery electric vehicles (BEVs), significant changes are underway in automotive design and technology. SAR Insight eMobility […]

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Future Cockpit Design Key Market Driver – Software-Defined Vehicles

Mobility, Technology / By

A Software-Defined Vehicle (SDV) signifies a transformative leap in automotive technology, where software increasingly governs the vehicle’s functions, from infotainment systems to driving dynamics, rather than relying solely on traditional hardware components. This shift underscores a major evolution in vehicle design and functionality, allowing for a more flexible and upgradeable approach to automotive engineering. One […]

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Future Cockpit Design Key Market Driver – Automation

Mobility, Technology / By

While fully autonomous vehicles may still be 5 to 10 years away from widespread adoption due to ongoing development and regulatory challenges, the adoption of partial automation is accelerating. Features such as adaptive cruise control are becoming standard in many mid-to-high-end vehicles, reflecting a significant shift in consumer expectations and automotive technology. Advanced driver assistance […]

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Hybrid Audio Driver Designs, Knowles Secures Balanced Armature Design Win in JLab Epic Sport ANC 3

Product, Technology, Wearable Devices / By

Hybrid audio driver designs are increasingly being used to enhance the audio performance of true wireless earbuds, improving the treble response and helping brands to achieve the rigorous standards for Japan Audio Society Hi-Res Audio certification. In most cases the improved audio performance is achieved by adding one (or more) balanced armature (BA) drivers, alongside […]

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Latest Survey Shows General Strong Improvement in Market Confidence

Player, Technology / By

SAR Insights carries out a Market Confidence Survey once or twice per year to gauge the sentiment of the electronics industry. The results of the survey are used to validate and enhance SAR’s research and analysis of device / equipment market trends, which it builds up from sources that include company financial reports, primary research […]

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DATAportl reveals updated mobility market forecasts, rapid EV growth continues.

Mobility, Player / By

“Lies, damned lies, and statistics” ….. There has been a lot of reporting recently of a slow down in the market for EVs, but I think this is being mis-reported by many. You can use data to make whatever argument you like of course, that is the beauty of it. Despite a global cost of […]

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Infineon and MediaTek enables cost-efficient infotainment solutions for smart mobility

Mobility, Player, Technology / By

The Future Cockpit is not all about pillar-to-pillar screens and fancy HMI solutions. It is also important to consider reducing costs and upgrading lower-cost vehicles, the highest volume market segment. This announcement of a partnership between MediaTek and Infineon Technologies demonstrates the need for more cost effective solutions and the need for a more collaborative […]

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More Automotive Brands Roll Out Conversational AI for the Car

Mobility, Technology / By

Citroen announced that it will launching ChatGPT Navigation Assistance, using SoundHound’s voice and audio recognition system that integrates OpenAI’s ChatGPT. It is making the feature available on the upgradable Connect PLUS Pack on “the C4, C4 X, C5 X, Berlingo and SpaceTourer for passenger cars, and Berlingo Van and Jumpy for commercial vehicles” in several […]

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