Automotive Audio Amplifiers and Sub Woofer

The Evolution of Automotive Audio: A Glimpse into the Future

By Peter Cooney / August 14, 2024
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Audio continues to be a crucial part of the automotive offering to consumers, enabling OEMs to differentiate from the competition and deliver compelling solutions. As the automotive market continues to develop, with 4 key drivers being automation, electrification, software defined vehicles, and zonal architecture, how audio is delivered is increasingly important. Some OEMs continue to […]

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More Automotive Brands Roll Out Conversational AI for the Car

By Peter Cooney / July 26, 2024
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Citroen announced that it will launching ChatGPT Navigation Assistance, using SoundHound’s voice and audio recognition system that integrates OpenAI’s ChatGPT. It is making the feature available on the upgradable Connect PLUS Pack on “the C4, C4 X, C5 X, Berlingo and SpaceTourer for passenger cars, and Berlingo Van and Jumpy for commercial vehicles” in several […]

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Renault Scenic E-tech, Audio and Infotainment Collaboration

By Peter Cooney / March 8, 2024
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The Renault Scenic has been a long-time bastion of the European family car market. DATAportl estimates that almost 400,000 Renault Scenics have shipped since 2016. So, the introduction of a new electric version of the car could have significant impact on EV volumes. Harman announced on March 5th, 2023 that its Harman Kardon brand audio […]

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The paper-thin speakers set to transform car audio

By Peter Cooney / January 26, 2024
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The vehicle cabin is set to undergo a transformation over the next 10 years, this has been led by the transition to EVs but will change dramatically as automation takes hold. Many technologies are being developed for future automotive interiors – smart surfaces, haptics, etc. and at the same time there is a drive towards […]

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Garmin signs purchase agreement to acquire JL Audio, a highly regarded audio solutions manufacturer

By Peter Cooney / August 15, 2023
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​Announced just this week is that Garmin is one step closer to acquiring JL Audio. This partnership will be significant due to the potential gains for Garmin in audio engineering expertise. Most notably we are aware of Garmin for its contribution to GPS technologies across a range of markets, including automotive, marine, and fitness/outdoors. JL […]

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Sony and Honda’s “Afeela” car showcases automotive’s high-tech future

By Peter Cooney / July 20, 2023
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This release highlights several high-level trends in automotive. Traditional car makers are coming up against more competition from consumer electronics brands. The smart ones will seek partnerships to remain relevant and to help them catapult ahead of the competition. These partnerships will involve multiple different types of company car OEMs, consumer electronics brands and semiconductor […]

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GMC Hummer EV supertruck launches with Bose Electric Vehicle Sound Enhancement Technology

By Peter Cooney / January 30, 2023
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While this is now quite an old story it really came to life at CES 2023, when I was lucky enough to attend Bose’s demo suite and have the chance to sit in one of few GMC Hummer EVs and experience what Bose’s Electric Vehicle Sound Enhancement (EVSE) technology can do. EVSE is one of […]

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BMW sticks with Cerence to build next car voice assistant

By Peter Cooney / September 30, 2022
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Although it may not be clearly visible to the car users, Cerence owns a large market share of embedded automotive voice assistants, with many automotive OEMs as customers.  When it comes to voice assistants in automotive, there are two implementations – one is cloud-based and the other is embedded. While cloud-based voice assistant systems are […]

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USound MEMS speakers enable new audio in-vehicle experiences

By Peter Cooney / July 1, 2022
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As discussed in SAR’s study on MEMS speakers, automotive is one of the largest markets for speakers, with almost ½ billion speakers used per year. SAR is expecting MEMS speakers to start being used in automotive applications from 2023, in small volumes as OEMs trial their usage.   MEMS speakers could enable OEM designers to try […]

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