California based audio company JLab is releasing a new TWS earbuds that cost less than 1/3 of Apple Airpods or other premium brand’s TWS earbuds.
One of the interesting points of the new Air Pro earbuds from JLab is its battery life with 32 hours of listening time which is about 30% more than the leading premium TWS earbuds.
The TWS earbuds market is getting really crowded with many low-cost products available even as low as $20 for Go Air Pop from JLab.
The new Air Pro earbuds is missing some premium features such as ANC and spatial audio, etc. Therefore it is not really a fair comparison to higher end devices.
While premium TWS earbuds brands such as Apple and Samsung are still thriving in the competitive TWS market, these mid-to-low cost TWS earbuds are definitely a threat to them.
SAR Insight & Consulting comments further on the current state of play for the TWS market and provides updated quantitative analyses covering form factors, shares, technologies, market sizing, and more in the True Wireless Stereo (TWS) Earbuds, 2022 Edition study.