Competititive EDGE

Expert Insight

SAR's Competitive EDGE briefings provides timely guidance, insight and opinion on the topics our analysts are following on a weekly basis. Looking at the latest trends and technologies, Competitive EDGE briefings address all areas of our coverage.

Latest Competitive EDGE Posts
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04 Oct

Future Cockpit Design Key Market Driver – Vertical Integration

By Peter Cooney
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01 Oct

Future Cockpit Design Key Market Driver – Zonal Architecture & Centralized Compute

By Peter Cooney
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All Competitive EDGE Posts
FCD5Thumbnail

Future Cockpit Design Key Market Driver – Vertical Integration

By Peter Cooney | October 4, 2024
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Future Cockpit Design Key Market Driver – Zonal Architecture & Centralized Compute

By Peter Cooney | October 1, 2024
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Future Cockpit Design Key Market Driver – Electrification

By Peter Cooney | September 26, 2024
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Future Cockpit Design Key Market Driver – Software-Defined Vehicles

By Peter Cooney | September 24, 2024
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Future Cockpit Design Key Market Driver – Automation

By Peter Cooney | September 13, 2024
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Hybrid Audio Driver Designs, Knowles Secures Balanced Armature Design Win in JLab Epic Sport ANC 3

By Peter Cooney | September 6, 2024
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Latest Survey Shows General Strong Improvement in Market Confidence

By Peter Cooney | August 21, 2024
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DATAportl reveals updated mobility market forecasts, rapid EV growth continues.

By Peter Cooney | August 20, 2024
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Smart Rings – The Wearables on the Rise

By Lachlan Cooney | August 16, 2024
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The Evolution of Automotive Audio: A Glimpse into the Future

By Peter Cooney | August 14, 2024
Ring4Leak

Oura Ring 4 – Next Gen Smart Ring Leaked

By Lachlan Cooney | August 2, 2024
CarInfotainment

Infineon and MediaTek enables cost-efficient infotainment solutions for smart mobility

By Peter Cooney | August 2, 2024
GalaxyRing

Samsung Releases the Galaxy Smart Ring

By Lachlan Cooney | July 26, 2024
C5Interior

More Automotive Brands Roll Out Conversational AI for the Car

By Peter Cooney | July 26, 2024
5N

What is Active Sound Design (ASD)?

By Peter Cooney | June 17, 2024
AVAS

What is AVAS and Why is it Important?

By Peter Cooney | June 14, 2024
HerAi

Will chat AI lead to a voice resurgence?

By Peter Cooney | June 6, 2024
AppleStore (2)

Apple rumoured to enter the home robot market

By Joe Murray | April 11, 2024
NirvanaEutopia (1)

New boat Nirvana Eutopia headphones enabled by Ceva

By Peter Cooney | April 8, 2024
S5S3 (1)

Qualcomm Introduces Two Next Generation Sound Platforms – S3 gen 3 and S5 gen 3.

By Peter Cooney | April 4, 2024
TWS-1

Qualcomm preparing for the rise of multi-use case earbuds

By Joe Murray | April 2, 2024
AmbiqLogo (1)

Ambiq Apollo510 Delivers 30x Power Efficiency Improvement to Unleash Endpoint AI

By Peter Cooney | April 2, 2024
Headphones2024 (1)

Headphones State of the Industry 2024, Updated Forecasts

By Peter Cooney | March 21, 2024
KithEarbuds (1)

Open-Ear Headphones on the Rise

By Lachlan Cooney | March 10, 2024
RenaultScenic (1)

Renault Scenic E-tech, Audio and Infotainment Collaboration

By Peter Cooney | March 8, 2024
BoseUltraOpenEarbuds (1)

Bose enters open-ear headphone market

By Joe Murray | March 8, 2024
SHARPGoogle (1)

Google TV Exec Says Televisions Could Become the Central Hub of the Home

By Peter Cooney | March 1, 2024
EchoShow (1)

Amazon’s Echo Hub is launched

By Peter Cooney | February 24, 2024
SCMan (1)

A Return to Semiconductor Market Growth Ahead

By Peter Cooney | February 17, 2024
Polestar3 (1)

Dirac and Polestar collaborate to create next-gen in-car audio system for the Polestar 3

By Peter Cooney | February 16, 2024
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