Volkswagen

Future Cockpit Design Key Market Driver – Zonal Architecture & Centralized Compute

By Peter Cooney / October 1, 2024
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Zonal architecture in automotive design is transforming the way vehicle electronics and computational systems are organized. Instead of the traditional approach, where each vehicle function—such as braking, infotainment, or climate control—has its own dedicated electronic control unit (ECU), zonal architecture consolidates multiple ECUs into fewer, more powerful units. Each zone within the vehicle manages a […]

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Future Cockpit Design Key Market Driver – Software-Defined Vehicles

By Peter Cooney / September 24, 2024
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A Software-Defined Vehicle (SDV) signifies a transformative leap in automotive technology, where software increasingly governs the vehicle’s functions, from infotainment systems to driving dynamics, rather than relying solely on traditional hardware components. This shift underscores a major evolution in vehicle design and functionality, allowing for a more flexible and upgradeable approach to automotive engineering. One […]

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More Automotive Brands Roll Out Conversational AI for the Car

By Peter Cooney / July 26, 2024
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Citroen announced that it will launching ChatGPT Navigation Assistance, using SoundHound’s voice and audio recognition system that integrates OpenAI’s ChatGPT. It is making the feature available on the upgradable Connect PLUS Pack on “the C4, C4 X, C5 X, Berlingo and SpaceTourer for passenger cars, and Berlingo Van and Jumpy for commercial vehicles” in several […]

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BMW sticks with Cerence to build next car voice assistant

By Peter Cooney / September 30, 2022
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Although it may not be clearly visible to the car users, Cerence owns a large market share of embedded automotive voice assistants, with many automotive OEMs as customers.  When it comes to voice assistants in automotive, there are two implementations – one is cloud-based and the other is embedded. While cloud-based voice assistant systems are […]

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