Tesla

Future Cockpit Design Key Market Driver – Vertical Integration

By Peter Cooney / October 4, 2024
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The automotive industry’s shift towards vertical integration is significantly transforming the future of cockpit design, with more OEMs aiming to exert greater control over their in-car audio and user interface systems. BYD exemplifies this trend by integrating processes from battery production to complete vehicle manufacturing. Traditional automotive giants are also increasingly embracing vertical integration, motivated […]

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Future Cockpit Design Key Market Driver – Zonal Architecture & Centralized Compute

By Peter Cooney / October 1, 2024
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Zonal architecture in automotive design is transforming the way vehicle electronics and computational systems are organized. Instead of the traditional approach, where each vehicle function—such as braking, infotainment, or climate control—has its own dedicated electronic control unit (ECU), zonal architecture consolidates multiple ECUs into fewer, more powerful units. Each zone within the vehicle manages a […]

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Future Cockpit Design Key Market Driver – Electrification

By Peter Cooney / September 26, 2024
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Vehicle electrification is progressing at a rapid pace worldwide, driven by stringent emissions targets set by governments aiming to curb climate change. As these targets accelerate the shift from internal combustion engines (ICE) to hybrid electric vehicles (HEVs) and battery electric vehicles (BEVs), significant changes are underway in automotive design and technology. SAR Insight eMobility […]

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Future Cockpit Design Key Market Driver – Software-Defined Vehicles

By Peter Cooney / September 24, 2024
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A Software-Defined Vehicle (SDV) signifies a transformative leap in automotive technology, where software increasingly governs the vehicle’s functions, from infotainment systems to driving dynamics, rather than relying solely on traditional hardware components. This shift underscores a major evolution in vehicle design and functionality, allowing for a more flexible and upgradeable approach to automotive engineering. One […]

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Future Cockpit Design Key Market Driver – Automation

By Peter Cooney / September 13, 2024
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While fully autonomous vehicles may still be 5 to 10 years away from widespread adoption due to ongoing development and regulatory challenges, the adoption of partial automation is accelerating. Features such as adaptive cruise control are becoming standard in many mid-to-high-end vehicles, reflecting a significant shift in consumer expectations and automotive technology. Advanced driver assistance […]

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What is AVAS and Why is it Important?

By Peter Cooney / June 14, 2024
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An Acoustic Vehicle Alerting System (AVAS) is an advanced sound technology equipped in electric and hybrid vehicles to offset their low noise levels at reduced speeds. It produces synthesized sounds, akin to those of traditional combustion engines or other recognizable noises, to enhance pedestrian safety by making the vehicle’s presence known. AVAS employs external loudspeakers […]

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Road Noise Cancellation (RNC) Systems See Rapid Growth

By Peter Cooney / February 6, 2024
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Road Noise Cancellation (RNC) technology is gaining importance in Battery Electric Vehicles (BEVs) due to the absence of engine noise, making road noise more noticeable. RNC systems operate by strategically placing microphones inside the vehicle cabin to measure interior noise. These microphones send audio data to an audio subsystem, which generates anti-audio signals played through built-in […]

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EVs are going gangbusters in Australia

By Peter Cooney / January 28, 2024
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In a recent video from the Fully Charged Show, Oceania correspondent Simone Annan discussed why EV sales are booming in Australia. In terms of supplier share in 2023, Tesla remain the number 1 supplier for EV shipments, with 45,275 vehicles sold. BYD entered the Australian market about 18 months ago and is already the number […]

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