Automotive audio

What is Active Sound Design (ASD)?

By Peter Cooney / June 17, 2024
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Active Sound Design (ASD) is a technology used in modern vehicles, particularly electric vehicles (EVs) and some internal combustion engine (ICE) vehicles, to enhance or create sound experiences within the cabin. For EVs, which naturally lack the engine noises associated with ICE vehicles, ASD can generate artificial motor or driving sounds to enrich the driving […]

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What is AVAS and Why is it Important?

By Peter Cooney / June 14, 2024
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An Acoustic Vehicle Alerting System (AVAS) is an advanced sound technology equipped in electric and hybrid vehicles to offset their low noise levels at reduced speeds. It produces synthesized sounds, akin to those of traditional combustion engines or other recognizable noises, to enhance pedestrian safety by making the vehicle’s presence known. AVAS employs external loudspeakers […]

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