New Xbox Designs for 2024 Leaked

By Lachlan Cooney | September 20, 2023

Recently, a document was leaked during the FTC vs Microsoft case revealing their plans to refresh the current line of consoles in 2024. This includes the Series X, Series S, and a brand-new controller. The most eye-catching change is definitely to the Series X console, going from a boxy, fridge-like design to a much smoother […]

Windows 11 Adds Bluetooth LE Audio Support

By Peter Cooney | May 25, 2023

This announcement demonstrates that Bluetooth LE Audio is soon to become mainstream. It’s addition to the Windows 11 will bring this to a very wide audience and allow new Bluetooth LE Audio enabled peripheral devices, such as TWS earbuds, to connect to millions of Windows PCs. SAR expects the number of Bluetooth LE Audio enabled […]

Synaptics Showcases AI-Enabled Vega Technology

By Peter Cooney | May 25, 2023

The latest announcement by Synaptics of its Vega Technology trackpad solution shows that major progress is being made by leading trackpad module vendors to drive haptics into laptops. As detailed in our report on Haptics in Computing haptics enabled trackpads are expected to be widely adopted across high end laptops and Synaptics is one of several module […]

ST Strengthens position in the TWS sensor market

By Joe Murray | March 28, 2023

STMicroelectronics has announced its latest headphone-focused UI chip, the LSM6DSV16BX, an integrated product that is intended to replace 2 or more components in a TWS device. This combines 3-axis wide band accelerometer and 3-axis gyroscope with an audio accelerometer, electrostatic sensor (Qvar) and processing. It enables multiple functions needed in many TWS devices: Bone conduction for voice activity detection […]


By Joe Murray | March 27, 2023

Futuri, a US company based in Cleveland, Ohio, has developed an AI-driven radio technology called RadioGPT that can broadcast voice, music, local news stories, and even create social media posts. The company claims that all content created by RadioGPT can be localized to the area where it is broadcasted. RadioGPT can use AI-generated voices to host shows, create scripts, and even […]

CES 2023: Technology advancements drive Headphone 3.0 forward

By Peter Cooney | January 27, 2023

In a previous post Hear This: ‘Ear-Worn Computing’ Around the Corner, I talked about the next generation of headphones (Headphone 3.0) and how this is likely to impact the market over the next few years. At CES 2023 this vision of the future became a little closer to reality, with several companies demonstrating technology that […]

Amazon is on pace to lose $10 billion this year from Alexa and other devices

By Peter Cooney | January 16, 2023

Amazon’s Worldwide Digital business unit apparently had a $3 billion operating loss in the first quarter of 2022. This is not all related to Alexa, this business unit also includes Prime Video (and more). This is backed up by reports in 2018 that stated Alexa and Echo lost around $5 billion in that year. For […]

Meta acquires Audio Analytic

By Peter Cooney | November 28, 2022

Meta continues to gobble up interesting tech companies, to help shore up its vison for the metaverse. The latest acquisition of interest to SAR Insight, is Audio Analytic.   Audio Analytic has been at the forefront of the sound detection and recognition technology market, providing tools that enable devices to react to sounds such as glass […]

BMW sticks with Cerence to build next car voice assistant

By SeongCheol_Jang | September 30, 2022

Although it may not be clearly visible to the car users, Cerence owns a large market share of embedded automotive voice assistants, with many automotive OEMs as customers.  When it comes to voice assistants in automotive, there are two implementations – one is cloud-based and the other is embedded. While cloud-based voice assistant systems are […]

Meta acquires Lofelt

By Peter Cooney | September 15, 2022

Lofelt announced on its website “Lofelt is now embarking on a new adventure, and we will sunset our products on July 7th, 2022”, this was a bit cryptic and left us wondering what is happening here. WSJ announced that Meta has acquired Lofelt, for an undisclosed sum. Now, did Meta purchase Lofelt after it had […]

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