TWS Earbuds

Sony and WS Audiology have entered into a partnership agreement in the over-the-counter self-fitting hearing aid business

By Joe Murray / September 21, 2022
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Sony has recently confirmed suspicions that they will be entering the OTC hearing aid market by signing a deal with Danish company WS Audiology. The final rulings for OTC hearing aids were published on August 16th with the ruling expected to take effect in October 2022.   As the official ruling has been anticipated for years, […]

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Sennheiser uses Nordic Semiconductor Bluetooth LE Audio technology

By SeongCheol_Jang / September 20, 2022
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Nordic semiconductor is a well-known company in Bluetooth technology and their Bluetooth chips are widely used in many consumer devices such as voice remote, smart watch and smart speaker, etc. Nordic’s nRF5340 is an attractive Bluetooth SoC although it is missing the backend audio part so the implementation requires an external audio CODEC for a […]

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Optimizing PPA with RISC-V custom extensions in TWS earbuds

By SeongCheol_Jang / August 19, 2022
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In a recent TWS market study, SAR finds that the use of RISC-V cores is increasing. The RISC-V is license free core although one has sole responsibility to make the core run without any technical issues. Fabless TWS SoC companies such as mid-to-low tier IC companies may find RISC-V cores appealing due to the cost […]

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The domestic TWS chip maker Zhongke Lanxun goes public

By SeongCheol_Jang / July 19, 2022
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Zhongke Lanxun (also known as Bluetrum) recently went to public after Actions Semiconductor. Zhongke Lanxan is a Shenzhen, China based fabless company focused on developing TWS earbuds SoCs.  Bluetrum’s TWS SoC chips can be found mostly on a mid-to-low tier TWS earbuds and one of their main business is white-label market.  Bluetrum’s chips can be […]

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SAR publishes its IC Platforms & Components in TWS market report

By SeongCheol_Jang / July 19, 2022
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SAR recently published ‘IC Platforms & Components in TWS’ market BRIEF.  In this BRIEF, SAR does a deep dive into TWS earbuds hardware, analyzing the system architecture as well as other components inside.  Component vendors participating in the TWS earbuds are reviewed and analysed.  This BRIEF covers the IC platforms & components in TWS earbuds […]

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Endel collaborates with Sony to bring audio wellness to Sony’s LinkBuds series

By Peter Cooney / May 30, 2022
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This is an interesting example of how 3rd party app developers can build new solutions, working in collaboration with TWS device vendors. In this case app developer Endel (Germany) appears to be using the Sony Linkbuds microphones to understand context, e.g. is a person situated in an office, in a park, etc., from this it […]

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Google shares Pixel Buds Pro international details: Countries, prices, and color availability

By SeongCheol_Jang / May 24, 2022
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At this year’s Google I/O, a new TWS earbuds has been announced. The newly announced Pixel Buds Pro is Google’s first TWS earbuds with ANC. The previous version, Pixel Buds 2, was based on TWS SoC from Bestechnic (BES2300) and it is quite interesting to see which TWS IC platforms are used for Pixel Buds […]

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MEMS speakers are replacing balanced armature speakers

By SeongCheol_Jang / May 16, 2022
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MEMS speakers are about to appear in actual consumer products, especially in small form factor devices such as TWS earbuds and headphones. Efforts are also on the way to enable MEMS speakers in a larger form factor devices such as TVs, etc.  USound is one of the leading companies in the MEMS speaker area and […]

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Olive Union release self-branded hearing aids for severe hearing loss

By Joe Murray / April 14, 2022
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April 5th saw the announcement of the second edition of Olive Union’s Olive Max PSAP. While the company is marketing these earbud/hearing aid hybrid devices as Hearing Aids, countries that follow the FDA’s regulations will be unable to recognize these as true hearing aids until the company gets FDA approval to market the earbuds as […]

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